After reading the article below comparing Walmart to Target, if you had the proposed idea that Target and Walmart were similar in all ways, selling the same things and having similar audiences, this idea will we corrected. The article contrast the two stores.
Walmart tends to lean towards a different audience than Target. Walmart’s audience is more towards people who need the necessities and are paying with cash, checks, or money orders. Target’s audience is aimed more towards homeowners, and people making their purchases with credit or debit cards. Many of Walmart’s customers are there for groceries while at Target, not so much. There are many differences based on their audience as to why the stores are different because of what the purchasers are buying. These are reasons why both are doing well in different areas.
http://www.istockanalyst.com/article/viewarticle/articleid/1916723#
